COMPANY: Punto Infinito S.A.
INDUSTRY: Wholesale and retail sale of children’s clothing accessories.
Web Design: We developed an online store with interfaces for stock integration with the Zoologic system.
Technologies Used: To achieve these goals, we used WordPress as a CMS with the Woocommerce plugin to develop a multi-level, multi-role online store. Depending on the type of customer (wholesaler, retailer, or franchisee), different product options and prices are displayed.
Visual Identity: We worked on the complete development of their visual identity. This included designing a logo that reflected the brand’s essence, representing its values and philosophy, a color palette that complemented the logo, typography definition, graphics, and visual elements used in the brand. The aim was to create a coherent and memorable visual experience.
Custom Graphic and Packaging Solutions: We created custom designs for products and their subsequent production. This includes conceptualizing the visual aesthetics, graphic design, and selecting appropriate materials for packaging. The purpose of this service is to ensure that products are presented attractively and consistently with the brand, while also being adequately protected during transport and storage.
Integration: with Google My Business and Google Analytics.
SEO: Throughout the process, we also optimized the site for SEO, including relevant keywords in the content and ensuring each page was optimized for fast loading. We integrated the site with Google Shopping, Facebook Marketplace, and Instagram Business.