Title: Nativa Roller Fitness Circuit: Innovation and Technology Serving Sport
The Banco de la Nación Argentina, a leading institution in traditional banking, entrusted us with the task of revolutionizing the participant’s experience in their Nativa Roller Fitness Circuit project.
Brand Image: Our first challenge was to craft a visual identity aligned with the brand’s design manual. We designed graphics in various formats for the events, ensuring consistency and professionalism in every detail.
Development and Technology: We implemented a custom system for runner accreditation. We used WordPress as our CMS and the Woocommerce plugin to craft an inscription platform. Registrations were stored in a My SQL database, which then integrated with the Run on Ruffus by Macsha Chronos timing system, using RFID technology.
Achievements: The public’s response was overwhelming. We simplified the registration and accreditation process, achieving excellent participation. The database integration with the timing system was a success, and the implementation of online payments for registrations eliminated congestions on the event day.
