Discover how to create landing pages that are effective and attractive to your visitors



Do you know what a landing page is? If you are not familiar with this digital marketing technique, it is important that you learn more about it. A landing page is a landing page that is used to grab the attention of visitors and persuade them to take a specific action, such as filling out a form, downloading content, or making a purchase. But how do landing pages work and how can you use them for your business? Here we explain everything you need to know.

A landing page is a destination page that focuses on a single specific action. This page is created with the aim of converting visitors into customers or leads, and for this it must have an attractive design and contain relevant and concise information that motivates the visitor to perform the desired action.

What are they for?

A landing page is designed to convert visitors into potential customers. It is often used as the destination of a link in an advertisement or in an email. The landing page aims to provide relevant and persuasive information to motivate the visitor to take a specific action, such as leaving their contact details, buying a product or subscribing to a newsletter. Landing pages are typically more specific and relevant than a company’s main website, and are optimized for conversion.

Cómo hacerla efectiva?

Funnel de conversion
  1. Write a clear and concise title that attracts the attention of the visitor.

  2. Use persuasive and relevant copy that explains why the visitor should take the action you want.

  3. Include images and videos that show the product or service in an attractive way.

  4. Use clear and prominent calls to action to guide the visitor towards the desired action.

  5. Optimize your landing page for mobile devices to make sure it looks good on any device.

  6. Use short, easy-to-fill contact forms to minimize visitor resistance.

  7. Offer guarantees or social proof to show that your product or service is trustworthy.

  8. Use tracking and A/B testing to measure landing page performance and make improvements.

“Optimize your landing page for mobile devices to make sure it looks good on any device”


In conclusion, landing pages are a very important tool in digital marketing that allow you to capture the attention of visitors and persuade them to take a specific action. By focusing a landing page on a single specific action and offering relevant and concise information, you increase the likelihood that the visitor will take the desired action. In addition, by measuring the performance of your landing page you will be able to know if it is working correctly and if it is necessary to make some changes to improve its performance. If you want to get positive results with your digital marketing, it is important that you learn more about how to create and use landing pages effectively.

At NFT Smart Design we can help you make landing pages that generate conversions. Click here and register to get in touch and together we can see how we can help you.

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